Wednesday night, 25 May, is the Conference League final between Feyenoord and AS Roma. In response to this, and the KRO-NCRV series The pink supporters about homophobic speaking cries in the football stadium last week, Admore was commissioned by KRO-NCRV to develop and roll out this short video. All day, this campaign can be seen on digital out-of-home in a 2km radius around De Kuip, on social media (focused on Rotterdam and beyond) and 1/1 page in the AD Rotterdams Dagblad.
25 May 2022