Honest craftsmanship, tastefully designed.

For 1906 Makers van Charcuterie, Admore created a name and visual identity that brings to life the craftsmanship, passion, and family tradition of four generations of butchers.

client

Lindenhoff approached Admore with the desire for a new charcuterie brand, one that would convey the artisanal quality and rich history of the Burggraaf family of butchers. Through a series of inspiring sessions with the family and the team, a name emerged that encapsulates everything: 1906 Makers van Charcuterie. An ode to grandfather Willem, who began as a passionate butcher in 1906, and to the generations who have since worked with the same dedication to create pure, honest products.

From these origins, we developed an identity in which tradition and modern craftsmanship come together. The design is sober, stylish, and full of character. Black and gold form the basis of the color palette: powerful, timeless, and fitting for the premium character of the brand. The iconic butcher’s twine became the recognisable visual element, a subtle tribute to the craft.

The result is a brand that radiates trust, taste, and craftsmanship. 1906 tells not only a story about meat products, but also about family, passion, and the belief in the art of truly making things well.