Investing in today, with an eye on tomorrow.

For SevenGen Investment Partners, Admore developed the name, visual identity, and website, inspired by the centuries-old ‘Seven Generations’ principle, which centers on sustainability and future-oriented thinking.

client

SevenGen Investment Partners invests in companies that are building a sustainable future. As an impact investor, Sevengen focuses on scale-ups that deliver not only financial returns but also create social and ecological value. The challenge: to develop a brand name and identity that anchors the vision and radiates trust within the international investment world.

Admore found inspiration in an ancient Native American philosophy: the Seven Generations principle. This idea, that decisions made today should have a positive impact on seven generations into the future, formed the basis for the name SevenGen. A name that embodies forward-thinking, responsibility, and continuity.

The visual identity we developed aligns seamlessly with this philosophy. Businesslike and professional, yet with a warm, human touch that fits the sustainable mission. Clear typography, a strong logo, and a balanced color palette together create trust and distinction.

Website

An important part of the project was the website, designed and built by Admore using the Mach3Builders system. Thanks to the user-friendly CMS structure, lightning-fast loading times, and strong SEO performance, the site is not only beautiful but also highly effective.

With SevenGen, Admore contributes to a brand that believes in investing with impact, for profit today and value for tomorrow. Just like with our other sustainable clients, such as PYM and Triodos Investment Management, we are proud to use our creativity for a better world.

“Admore helped us bring the identity of SevenGen to life with a recognisable and strong visual style that truly suits us. They listened carefully, came up with smart ideas, and didn’t stop until we as clients were completely satisfied.”