The power of perspective captured in images.

For XSML Capital, Admore designed a distinctive visual identity in which the giraffe, symbolising vision and resilience, takes center stage.

client

XSML Capital invests in growth. As an impact investor, the company finances small and medium-sized enterprises in Africa, the driving force behind local economies. Where banks are hesitant, XSML sees opportunities. With courage, insight, and trust, they help entrepreneurs grow, create jobs, and strengthen communities.

Admore was challenged to develop a visual identity that tells that story. The wish: a recognisable and distinctive design with the giraffe as a symbol. Not just any animal, but a metaphor for the DNA of XSML Capital. The giraffe looks further, oversees risks, and reaches for the best opportunities: exactly what XSML does in dynamic markets.

Our designers translated this into a powerful visual system in which the giraffe takes center stage, subtly incorporated into the logo and reflected in the visual language. A fresh color palette and modern typography give the brand a professional, international appearance with a human touch.

The result: an identity that radiates trust, stands out in the financial world, and at the same time makes the African energy tangible. A strong brand for an investor with vision, and a view to growth.

“Admore created a distinctive corporate identity for us in the financial sector that suits us: professional, but also playful and a little unconventional. They take the time to really listen to you and ask the right questions. Everyone at Admore truly cares about their work and the client.”